Nexxus said on June 18 it will buy app marketplace One Store for about $45.3 million, taking control of 20,247,990 shares, or an 89.03% stake. The buyer is better known as the operator of CROSS Protocol, a blockchain-based gaming platform, and the acquisition points to a much broader ambition than a simple change in ownership.
The seller list is telling. SK Square, Naver, Steel Number One First and Krafton are among the shareholders exiting or trimming their positions, while SK Square, Naver and Krafton will also come in as strategic investors in Nexxus. That keeps the corporate ties intact, but under a new structure that gives Nexxus control of the marketplace.
Nexxus said it wants to keep One Store’s current business and partnerships in place while recasting it as a gaming-first platform. The plan is to fold in its own game infrastructure, including a web shop, payments, community tools, a quest platform, streamer features and a rewards system. For traders, that matters because it shifts the story from a plain app-store asset deal to a platform roll-up with a clear monetization angle.
The company is also targeting the global version of One Store as what it calls the world’s first Web3 game store. That would put blockchain features inside a single storefront, including wallets, stablecoins, decentralized exchanges, staking and bridges, so games from multiple chains can sit in one place. If Nexxus can execute, the model could give developers a distribution channel and players a unified entry point. If it cannot, the Web3 pitch risks staying mostly branding.
Nexxus also plans to rename its mainnet CROSS to OneChain and its native token CROSS to ONE, tying the asset and the platform to the same brand. That kind of rename is not just cosmetic. It is usually meant to sharpen user recognition, reduce fragmentation and make the ecosystem easier to market across domestic and overseas operations.
Chief Executive Jang Hyun-guk said the company wants to give players a better experience and provide developers with stronger tools as AI and blockchain reshape gaming. The next items to watch are board filings, closing conditions and any updates on how the One Store relaunch will be funded and rolled out. If the transaction closes cleanly and the new token and chain branding lands without friction, Nexxus will have a stronger case that it is building a real gaming distribution layer rather than a speculative Web3 wrapper.
Nexxus to buy One Store for $45.3M, build Web3 game hub
Nexxus will acquire an 89.03% stake in One Store for $45.3 million to develop it into a global Web3 gaming hub integrating blockchain features. The move aims to enhance the gaming experience and unify gaming services under a new brand, indicating growth in blockchain-based gaming.