Strive buys more Bitcoin, raising its treasury to nearly 20,000 BTC, showing firm commitment

Strive bought another 17.76 Bitcoin last week, pushing its corporate treasury to 19,882 BTC, according to chairman and chief executive Matt Cole.

Cole said on X on July 6 that the latest purchase brought the company closer to the 20,000 BTC mark. The move keeps Strive among the publicly traded firms continuing to build Bitcoin reserves as part of their balance-sheet strategy.

He also laid out the company’s second-quarter Bitcoin results. During the quarter, Strive added 6,236 BTC, posted a 24.0% BTC yield, and generated 3,264 BTC in BTC gain. The company’s amplification ratio stood at 67.2% at the end of June, Cole said.

BTC yield tracks how much a company has increased Bitcoin holdings per share through capital management. BTC gain refers to the increase in Bitcoin holdings tied to that strategy for existing shareholders. Those figures are being used by companies with crypto-heavy treasuries to show how aggressively they are adding exposure over time.

Strive has been one of the more active corporate buyers of Bitcoin, joining a growing group of listed companies that have turned the token into a treasury asset rather than a side bet. The latest purchase was small, but it edged the company nearer to a round-number milestone that traders often watch.

For now, the key level is 20,000 BTC. Any further purchase disclosure from Strive would show whether the company keeps leaning into that strategy, while Bitcoin’s own price action will determine how much those added holdings are worth in dollar terms.